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The logo designed for the consulting firm Spark Strategy is based on the developed typography and a minimalist symbol composed of triangles arranged in the shape of a spark. The creative search for the best business strategies is reflected by dynamic geometrical figures aiming in various directions . The logo evolves in the visual identity system which was used to create the Spark Strategy website. The site presents the philosophy and strategy of the firm in a narrative and concise manner. It is based on mobile, translucent layers, variable colour intensity and the triangle shape. It holds essential information and reflects the original, creative and expert nature of the firm.
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